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In 2003, the International Republican Institute (IRI) launched a program utilizing a three-pronged approach to help build faith in the governing institutions in Bosnia and Herzegovina, while at the same time attempting to energize citizen participation in the electoral process. First, IRI worked with local political party organizations to develop issue-based political strategies. Second, IRI worked with selected ministries to develop integrated communications strategies and practices. And finally, IRI worked to increase the capacity of political parties to develop policy and policy analysis institutions in order to foster issue-based politics and improve policy outcomes.
In the fall of 2005, IRI expanded its program, which consolidated activities and introduced a new program. IRI's current program focuses on political party development, including policy development and survey research in addition to traditional organization and communications consulting. In addition, IRI continues work with selected state-level ministries, while introducing work building linkages between civil society and political parties.
Political Party Development
IRI works with reform-minded political parties in Bosnia and Herzegovina to develop their institutional capacity so they become better organized, observe democratic values and operate under rules and procedures that will enable them to compete more effectively in elections and enact their policy agendas once elected. IRI's political party development program focuses both at the local and nation level on three main areas: political party organization, political identity and campaign capacity.
IRI is continuing to work with opposition parties to build their institutional capacities. These efforts include a special focus on efforts to improve internal management and communications procedures; to build a policy analysis and policy advocacy capacity within parties; to introduce scientific research methods to political parties, including political polling and focus groups; and to help parties apply such research to message development.
Political discourse in Bosnia and Herzegovina has been characterized by ethnic rivalry, personality-based politics and patronage. Very little attention has been paid to developing policy or creating a long term vision or identity for parties. As a result, Bosnia often seems stuck in 1995, the year the war ended. Politicians fight over ethnic symbols while the people's needs remain unmet, and citizens become more and more cynical, withdrawing from politics and elections and turning to the black market for survival.
In light of this situation, IRI has greatly expanded its survey research and focus group activities, delivering public opinion research to our partner parties. In addition, IRI provides American and Bosnian political strategists to help parties interpret and apply the findings of the poll data. IRI has also sponsored policy research papers, highlighting the six biggest economic and judicial problems in the country. These papers offer sound solutions to the problems, and IRI has used them as a tool to train parties on the use of policy research and analysis in platform development. Through a series of workshops and seminars, IRI is helping local and state level party leaders and candidates to understand and apply these various tools to their campaigns.
Civil Society Outreach
A key component of a strong vibrant democratic political system is ongoing cooperation between political parties and ideologically-compatible nonpartisan civic organizations. IRI educates and assists national party leaders to identify institutions and interests, religious organizations, businesses, trade associations, labor unions, student groups, cultural organizations and single-issue groups - who agree with the broad political programs of the parties. IRI also helps to facilitate and provide financial assistance for regular meetings of this informal coalition, using these meetings as a way to coordinate message, prioritize and govern the party in a more participatory, democratic way.
Ministry Communications
IRI is also working to help parties restore public faith in the political system by helping government ministries demonstrate to that the government is working to solve problems of importance. For most of 2006, IRI focused on preparations for the parliamentary and presidential elections. With the October elections now over, IRI is focused on providing communications training to the new government. Currently, the government ministries have a very limited capacity to effectively communicate the programs that they have pursued and the kinds of improvements they have made. Successful management of reforms will hinge to a large extent on effective public communications. Government ministries will need to regularly assess the public's concerns and expectations regarding reform and to address those concerns and expectations through a clear and consistent communications strategy.
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