IRI Trains Political Parties on Communicating with Voters

April 24, 2006

On behalf of the International Republican Institute (IRI), Rob Stutzman, former Deputy Chief of Staff for Communications for California Governor Arnold Schwarzenegger, traveled to Macedonia April 24-28, 2006, to conduct campaign strategy and communications consultations for opposition parties VMRO-DPMNE, the Democratic Party for Albanians (DPA), and the Liberal Party (LP), in preparation for Macedonia’s July 5, 2006, parliamentary elections. Stutzman helped the parties identify key messages and campaign themes, and worked with party communications staff and leaders to help them plan the most effective way to communicate those messages to voters.

IRI conducted similar sessions the previous week for the parties of the incumbent governing coalition, the Social Democratic Union of Macedonia (SDSM), the Democratic Union for Integration (DUI), and the Liberal Democratic Party (LDP).

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