Public Opinion Polls
Public opinion research is a crucial instrument in IRI’s efforts to make political parties more responsive to voters, assist elected officials at all levels of government in improving their service to citizens, and foster greater participation by under-represented groups and by citizens generally in the political process.
IRI sponsors public opinion research in many of the countries where it works. Depending on the circumstances in a specific country, IRI uses a variety of public opinion methods. These methods include public opinion polls (quantitative research), focus groups (qualitative research), and occasionally, more specialized techniques such as exit polling, oversampling, panels and tracking polls.