Detailed Methodology: Survey of Pakistan Public Opinion, November 25-December 15, 2009
Oversight and analysis was provided by the International Republican Institute and David Williams of Williams & Associates of Salem, Massachusetts.
The population under study is representative of the adult population of Pakistan (see demographics below).
A multi-stage probability sample was used. In the first stage, the sample was stratified into four provinces. In the second stage, the sample was further stratified into districts within each province by rural and urban categories. In the third stage, each district was further stratified by Union Councils.
The sample was distributed at the provincial level, rural and urban, in all four provinces of Pakistan (except for the Federally Administered Tribal Areas, Chitral and Kohistan). The sample was then post-weighted to make it proportionate to national representation by province.
Kish method was used to select respondents 18 years and older within the randomly selected household. The left hand method was used to select every third household in localities selected through area probability sample.
Sample size: 4,600
Eligibility criteria: age 18 and older
The margin of error is +/- 1.45 percent. The response rate was slightly more than 95 percent.
Face-to-face interviews were conducted. The interview teams were comprised of both of males and females; the female respondents were interviewed by female interviewers and male respondents by male interviewers.
The nationwide poll included all provinces of Pakistan.
The field work was conducted November 25 – December 15, 2009.
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Demographic Breakdown
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Percent of the sample
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Education
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Illiterate
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24%
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Primary
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15%
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Middle
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14%
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Matric
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24%
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Intermediate
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12%
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Graduate
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8%
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MA/Professional
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2%
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Urban/Rural
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Urban
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33%
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Rural
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67%
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Gender
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Male
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52%
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Female
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48%
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Language
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Urdu
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14%
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Punjabi
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44%
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Pashto
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12%
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Sindhi
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14%
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Seraiki
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8%
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Hindko
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5%
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Balochi
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2%
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Other
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2%
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Monthly Household Income
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Up to Rs 3,000
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18%
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Rs 3,001 – 10,000
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52%
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Rs 10,001 – 15,000
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16%
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Rs 15,001 – 25,000
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8%
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More than Rs 25,000
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4%
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Unemployed
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3%
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Age
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18-24
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60%
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25-34
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31%
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35-49
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8%
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50+
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1%
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