Detailed Methodology: Survey of Public Opinion in the Municipalities of San Salvador, La Libertad, Santa Ana, Usulután and San Miguel, July 18-25, 2008

September 10, 2008
 
The results of this poll were not released by IRI.  However, IRI is making available the methodology and the demographics to demonstrate that the poll complies with professional standards in the industry.
 

The poll field work, oversight and analysis was conducted and provided by Datexco Company S.A., a Colombia-based polling firm currently working in ten countries in Latin America.  Datexco is certified by the International Organization for Standardization.   

The population under study was Salvadorans at least 18 years old, residents of the municipalities where the poll took place, representative for the adult population of El Salvador, low and medium levels.

The poll surveyed a nationwide, multi-stage stratified conglomerate sample. Each municipality was stratified in large zones covering them in its entirety.  In each zone mapping areas were selected that were conglomerates of blocks and the blocks were clusters of houses.  In each area cartographic starting points were selected, in each selected point apple axis were made, so as to say that if the entire block is visited and the sample is not completed, we continued with the eight blocks surrounding the initial block.  Once the house was contacted, the interviewees were selected.

Sample size: 2,204

Eligibility criteria: age 18 and older

Response rate: of 25 percent, one in every household responded to the questionnaire

The margin of error is +/- 2.1 percent occurrence phenomena equal to or greater than 50 percent with a level of confidence of 95 percent.

Face-to-face interviews were conducted.
 
The poll included the municipalities of San Salvador, La Libertad, Santa Ana, Usulután and San Miguel.

The field work was conducted July 18-25, 2008.

Demographic Breakdown
 

Sample = 2,204
%
Gender
Male
44.6
Female
55.4
Age
18-25
18.67
26-35
26.52
36-45
19.88
46-55
14.03
55+
20.91
Occupation
Full time
26.4
Stay at home
23
Independently employed
17.3
Part time
11.8
Student
11.2
Unemployed
9
Doesn’t respond
1.3
Education Level
 
Did not complete High School
9.5
Completed High School
24.4
Did not complete primary school
15.8
Completed primary school
15.4
Technician
11.1
Did not complete university
9.8
Completed university
6.1
Did not study
2.6
Technologist
2.1
Specialized field
1.5
Doesn’t respond
1
Masters
0.6